Cut
How well the stone is shaped and polished. Cut does the most for sparkle, and it is the one people notice from across a room.
At the counter: Ask to see two stones with the same weight and different cuts, side by side, under the same light.
Before the counter
Cut, color, clarity, carat. What each one means, what it does to the price, and what to ask at the counter.
The stone beside the words is a drawing. It shows each C as you read it. Turn it by hand.
How well the stone is shaped and polished. Cut does the most for sparkle, and it is the one people notice from across a room.
At the counter: Ask to see two stones with the same weight and different cuts, side by side, under the same light.
How little color a white diamond shows. Graded from D, colorless, down through the alphabet. Past a couple of grades apart, most people cannot tell under normal light.
At the counter: Ask me which grade I would put in my own ring, and why.
The small marks inside a stone. Graded from flawless down to included. What matters is what you can see with your own eye, not what the loupe finds.
At the counter: Ask me to show you the mark on the report, then try to find it without the loupe.
Weight, not size. Two stones of the same weight can look different sizes depending on how they are cut, and a stone just under a round number costs less than one just over it.
At the counter: Ask what a stone just under the weight you had in mind would look like on the hand.
The question everyone asks now
Ask me which I would put in my own ring, and why. I will show you both.
A grading report from a lab such as GIA describes the stone. It is not an appraisal and it is not a price. It is a description you can compare across stores.
Then
I tell you what it buys, and show you. That is the whole conversation, and it is easier at the counter than on a phone at midnight.